Channel Accuracy Monitoring
Compare platform-reported conversions with actual Shopify orders to identify attribution gaps.
Overview
MRKT Mesh compares the conversion data reported by each advertising platform with the actual order data from Shopify. This helps you identify discrepancies — platforms that over-report or under-report conversions.
How It Works
MRKT Mesh tracks every event delivery and its status. The accuracy monitor compares successful deliveries per destination against confirmed Shopify orders over the same time period, surfacing any gaps.
Key Metrics
| Metric | Description |
|---|---|
| Match Rate | Percentage of Shopify orders with confirmed delivery to the destination |
| Delivery Success | Percentage of events accepted by the platform API |
| Missing Events | Orders that failed to deliver or were rejected by the platform |
| Latency | Time between order creation and successful platform delivery |
Using the Dashboard
Navigate to Monitoring → Accuracy to view the channel accuracy dashboard. Select a date range and destination to see detailed delivery metrics. Use this data to identify and fix integration issues before they impact your campaigns.