TikTok Events API

Send server-side events to TikTok for ad optimization and attribution.

Overview

MRKT Mesh delivers events to TikTok via their Events API. Server-side delivery ensures accurate conversion tracking for TikTok ad campaigns, even when the TikTok Pixel is blocked by browsers.

Prerequisites

  • A TikTok for Business account
  • A TikTok Pixel installed on your store
  • A TikTok Events API access token

Setup

  1. Navigate to Tagging → Destinations
  2. Click Add Destination and select TikTok
  3. Enter your Pixel ID and Access Token
  4. Select the events to send
  5. Click Save & Enable

Supported Events

MRKT Mesh EventTikTok Event
purchaseCompletePayment
add_to_cartAddToCart
product_viewViewContent
begin_checkoutInitiateCheckout
page_viewPageView

Deduplication

MRKT Mesh sends a unique event_id with each server-side event. If you also have the TikTok Pixel installed, TikTok uses this ID to deduplicate browser and server events automatically.