MRKT Mesh Documentation
Server-side conversion tracking for Shopify merchants. Send accurate, first-party data to every advertising and analytics platform.
How It Works
MRKT Mesh sits between your Shopify store and your marketing destinations. It captures events in real time, enriches them with first-party data, and delivers them server-side — bypassing ad blockers and browser limitations.
Browser Tracking
A lightweight script captures page views, product views, add-to-carts, and checkout events directly from the storefront.
Webhook Processing
Shopify webhooks deliver order, refund, and customer events to MRKT Mesh for server-side processing and enrichment.
Server-Side Delivery
Events are transformed and delivered to each destination using their server-side APIs — Meta CAPI, GA4, Google Ads, Klaviyo, TikTok.
Supported Destinations
| Destination | API | Key Events |
|---|---|---|
| Meta CAPI | Conversions API | Purchase, AddToCart, ViewContent, Lead |
| Google Analytics 4 | Measurement Protocol | purchase, add_to_cart, view_item, page_view |
| Google Ads | Conversion Upload | Purchase, Add to Cart |
| Klaviyo | Server-Side Events | Placed Order, Added to Cart, Viewed Product |
| TikTok | Events API | CompletePayment, AddToCart, ViewContent |
Next Steps
- Follow the Quick Start Guide to get up and running in minutes.
- Learn about Data Layer Installation to add tracking to your storefront.
- Configure your first destination.