Configuring Destinations
Route your events to advertising and analytics platforms.
Overview
Destinations are the platforms where MRKT Mesh delivers your tracking events. Each destination has its own configuration — typically an API key or access token and a set of events to send.
Adding a Destination
- Navigate to Tagging → Destinations
- Click Add Destination
- Select the platform (Meta, GA4, Google Ads, Klaviyo, TikTok)
- Enter the required credentials
- Select which events to forward
- Click Save & Enable
Available Destinations
- Meta Conversions API — Purchase, AddToCart, ViewContent, Lead, PageView
- Google Analytics 4 — All ecommerce events via Measurement Protocol
- Google Ads — Conversion uploads for purchase and cart events
- Klaviyo — Placed Order, Added to Cart, Viewed Product
- TikTok Events API — CompletePayment, AddToCart, ViewContent
Event Filtering
Each destination lets you choose exactly which events to forward. For example, you might send all events to GA4 but only purchase events to Google Ads. This keeps your data clean and reduces API costs.
Testing Your Configuration
After adding a destination, place a test order on your store and check Monitoring → Real-Time to verify events are being delivered. See Verifying Your Setup for detailed steps.